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Project: "Lululux"
Company:CASA REX
Designer(s): Design: Gustavo Piqueira / Samia Jacintho Assistant Designers: Marianne Meni / Victor Sasaki / Michele Oliveira / Eduarda Silva / Isabella Fowler , Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: "Are printed books dead?". If you mean a paper text-block binded by a cover, things may look bad. But what if you pose a different question, “what actually is a book?”. That’s where Lululux begins. A 34 part written fictional narrative, unbound by fixed structures, but rather spread across a narrative dining set. 20 napkins, 06 placemats and 08 coasters, each silkscreened with one of the 34 fragments, creating a multiplicity of reading possibilities. Read it sequentially, one format at a time, or if books aren't your thing, set the dinner table. An amusing, and quite humorous, game of re-signification that questions our very perceptions — breaking down paradigms and the conventional barriers commonly put up between written and visual narratives, by using design as a true transformative element of the reading experience. Lululux was produced in a limited print-run of 600 numbered copies, nested in a wooden box.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com