Project: "Five Bites"
Company:PANORAMA International Ltd
Designer(s): Horace Pan,Vivian Chan,Wing Chan,Kamen Tsang, Hong Kong
Category: , Professional
User's Profile : -

Entry Description: This is a newly opened sports bar in Shenzhen China that serves American hot dogs, salads & beers. A fun and casual dining setting collaging elements of NBA basketball field and street art was created to reinterpret the experience of a typical American sports bar. The brand story of “any customer will fall in love with the waitress after finishing a hot dog in 5 bites” was told on the graffiti wall in bright colours and pop art style. Wooden round tables with silk-screened basketball graphics provide casual and flexible setting in the centre. Mustard yellow leather-upholstered bench and booth seatings at the periphery provide different coziness to the space. The vivid dining experience was further enhanced by tailor-made floating stary-light bulbs under open-ceiling. Product display of NBA items inside stack up lockers and live-broadcast of basketball matches from the TV screens completed the audio and visual excitement to the whole space.

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