Project: "Lawrence Boone Selections"
Company:Phoenix The Creative Studio
Designer(s): Phoenix The Creative Studio, Canada
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Lawrence Boone Selections discover and import the finest wines, from those of the most renowned wine regions in the world to those of the most obscure. They only import sustainably produced wines that are true expressions of their terroir. For Boone Selections, the problem of the wine industry is that everything always looks the same: traditional, classy and often boring. The client wanted something that would differentiate him from the other companies in his field. He needed new communications (branding, spec sheets, website, etc.) that would be in line with his vision of the wine world. Identity / Web design / Web development / Stationary / Posters / Strategy / Packaging

About the Designer/Company
You can look at what we do in a couple of ways. Some describe us as a human-scale studio whose artisans design interactions to generate emotions and connect with brands. Others believe we create the alchemy of inspiration from mixing the blood of a design team with the ashes of the phoenix. Flip a coin and see which one you get. It landed on the edge, didn't it... Technology, specifically the internet and its digital derivatives, have been accepted and adopted globally. Yet somehow, people and businesses still underestimate its power and ROI. Furthermore, they have trouble keeping up with consumers’ new expectations and fast-changing markets. This is where we come into play. By merging interaction and emotion, Phoenix The Creative Studio creates brand experiences that engage people. How? By reinventing them for the new interactive age, breaking with industry standards, and keeping them relevant and enjoyable so people connect through them. Because when you connect with people, people let their guards down. The fact is that our creative audacity and technical prowess have already won more than 70 major awards and over 300 international mentions for the work we've done on behalf of our clients. Winning is an addictive habit. So talk to us. Before you know it, you'll be addicted too.