Project: "& Dough"
Company:Doyle Collection co. ltd.
Designer(s): Doyle Collection co.ltd., Japan
Category: , Professional
User's Profile : User's Profile

Entry Description: Café category is a highly competing business, thus uniqueness is one of the essential elements for franchise operation. So we carried out our original questionnaire survey to the customers, which was “how the customers would select their café stores”. By using the client’s know-how and skills based on their criteria, we sorted out the data into what the competing stores could do versus what we could differentiate from the competitors. We highlighted the strength that our client could provide and we reflected them into the designs.Taking advantage of our client’s strength, one of the first characteristic points of this café is the relation between the purchase counter and the kitchen. It is not only an open kitchen without partitions. By setting up a wall and balanced-sash-window, it enables to control the distance of customers and staff members according to cooking contents and the time of day.

About the Designer/Company
Doyle Collection co.ltd. was established in 2011.(Head office Tokyo, Japan) Aiji Inoue is CEO of Doyle Collection. Engaged as Interior Architect for 11years at a Japanese famous design studio. Created many projects and received high evaluation in every project. Most significant features of his works are not just creating one scene but sequence. Just one year Doyle Collection has been expanding the market from Japan to Asia and Europe.