Project: "Bibliomania"
Company:CASA REX
Designer(s): Design: Gustavo Piqueira Assistant Designers: Samia Jacintho / Danilo Helvadjian / Marianne Meni / Caroline Vapsys / Michelle Oliveira / Victor Sasaki Client: Atelię Editorial , Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: ‘Bibliomania’ is a book about books, with short stories, essays and passages of two authors. Exploring its metalinguistic aspects, the graphic project begins by splitting the texts of each author in its own volume, one red and one blue, with covers coated by adhesive labels that reveal a set of letters taking on each book’s designated colour. The apparently unconnected combination of letters, in reality, are dialoging. They were created manually from two letterpress matrixes — 500 of the adhesive labels were printed with one matrix in blue, and 500 with the other matrix in red, and applied to their respective volumes. When both matrixes are printed over one sole adhesive label, the letters of each book complete each other, spelling out the work’s name on the artwork of the glove that embraces them.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com