Project: "Risca Faca"
Company:CASA REX
Designer(s): Design Director: Gustavo Piqueira Design: Gustavo Piqueira  / Samia Jacintho Assistant Designers: Alex Gyurkovicz, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: The visual identity of Risca Faca, a digital platform of cultural content, is composed by a fragmented signature, splitting the word without following its syllabic division, allowing it to be read in a way that transcends its original meaning, avoiding literal interpretations — be it ‘Risca’ (‘streak’) or ‘Faca’ (‘knife’), or the many meanings of the expression ‘Risca-Faca’ (E.g. Dance, bar fights etc.) — allowing the identity to achieve its main purpose: to build an iconicity of its own. Simple and yet complex in its versatility, the identity is capable of adjusting itself to the website’s graphic plurality and its wide range of imagetic content.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com