Project: "Blade and Bow"
Company:forceMAJEURE Design
Designer(s): CREDITS: Creative Director: JB Hartford Art Director: Alex Boulware Art Director/ 3D: Marco Leone Designers- Kyle Wessel- Matt finder , United States
Category: , Professional
User's Profile : -

Entry Description: The Blade and Bow story began with the founding of the legendary Stitzel-Weller Distillery in 1935, a Louisville icon and home to the fathers of bourbon. With a commitment to craftsmanship and artistry, forceMAJEURE and Diageo re-imagined what Kentucky Bourbon could be until distilling stopped in 1992, to create the company’s next play in the high-end Bourbon segment. Named after the two parts of a skeleton key, the blade shaft and the ornate bow, the brand is a tribute to the five keys that once hung on the door of the Stitzel- Weller Distillery. These keys represented the five steps of crafting bourbon—grains, yeast, fermentation, distillation and aging. Each neck capsule is adorned by 1 of the 5 collectible keys. Five of the six sides of the bottle are dedicated to explaining the five steps of crafting bourbon. The creation of Diageo’s next play in the high-end Bourbon segment: a proud tribute to the Stitzel-Weller Distillery.

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