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The Hilhaven Lodge, forceMAJEURE Design | International Design Awards Winners
The Hilhaven Lodge, forceMAJEURE Design | International Design Awards Winners
The Hilhaven Lodge, forceMAJEURE Design | International Design Awards Winners
The Hilhaven Lodge, forceMAJEURE Design | International Design Awards Winners

The Hilhaven Lodge

CompanyforceMAJEURE Design
Lead DesignersJB Hartford
ClientAlex Boulware
Prize(s)Honorable Mention
Entry Description

The Hilhaven Lodge blended American whiskey was
brought to life with collaboration between Diageo,
Brett Ratner and forceMAJEURE. It is a spirit with a
unique story embodying Hollywood’s heyday, the
glamour of the silver screen, and the iconic characters
that reflect an era of fun and a sense of anything’s
possible.

Our challenge was to create a living representation of
this legendary piece of history by delivering a
connection to the past through a new bottle and label
that echoes with stories of The Lodge’s history.

The negative space that creates the H between the
labels is a reference to the famous photo booth where
guests recorded their visits. The H icon is prominent
not only on the bottle and in a metallic inlay in the
wooden stopper, but is also leveraged across the
branded materials that complement and complete the
brand experience.