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Project: "AVA Little Tokyo Residential Housing Signage"
Company:India Howlett
Designer(s): TCA Architects, United States
Category: , Professional
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Entry Description: AVA communities are known for being built in eclectic neighborhoods—and AVA Little Tokyo certainly fits that description. At the intersection of Little Tokyo and the LA Arts district, this property caters to energized urban residents that long for personalized spaces. The playful techno aesthetic of the building is reflected in the signage through materials and design. TCA Graphic Design Studio worked closely with the owner and the interior design firm to develop the property’s individual brand. The large scale signage and wayfinding system includes both code and marketing signage for two buildings. This property brand is reflected in the signage from the polished acrylic and plywood materials that invoke custom skateboards and street art to the neo-punk color scheme and subtle origami references.

About the Designer/Company
India brings 25 years of experience to her clients. Prior to TCA, she was the Creative Director at Johnson Fain. She boasts a high-profile portfolio of visual communication projects for clients such as The Coffee Bean & Tea Leaf, Food Network, Levi’s and Time Warner. As Practice Leader of Graphic Design for TCA Architects, India Howlett heads up the firm’s Graphic Design Studio, a multi-faceted studio that provides branded identity, environmental graphics, and signage for clients such as Camden Development, Avalon Bay Communities, Mercy Housing and Related California. She is an innovative designer who pursues excellence in visual communication through a strategic approach that seeks to add value for a given project’s residents, owners and the greater community. A Southern California native, India has served on the design faculty of several Southern California Design Schools with a primary focus on her personal design passion, typography. She is a member of AIGA LA and SEGD LAX.