Project: "L'avenir Dental Clinic"
Company:Phoenix The Creative Studio
Designer(s): Phoenix The Creative Studio, Canada
Category: , Professional
User's Profile : User's Profile

Entry Description: In order to help position la Clinique Dentaire de l’Avenir as leaders of their field, it was imperative to review their brand as a whole and strengthen their web presence. We decided to go towards a dynamic and human image while inevitably considering the purity and perfection inherent to the dental world. The logo developed is simple yet conceal many subtle references to the dental world. The resulting pictures use white and its purity as a metaphor for the perfection and cleanliness that every dentist tries to reach. They combine various everyday items to demonstrate what "Live brighter" might look like. The combination of vivid colors and humorous phrases aims to engage the client and alleviate the often negative perceptions associated to dentistry. But what did we do exactly? Identity / Web design / Web development / Stationary / Posters / Copywriting / Photography

About the Designer/Company
You can look at what we do in a couple of ways. Some describe us as a human-scale studio whose artisans design interactions to generate emotions and connect with brands. Others believe we create the alchemy of inspiration from mixing the blood of a design team with the ashes of the phoenix. Flip a coin and see which one you get. It landed on the edge, didn't it... Technology, specifically the internet and its digital derivatives, have been accepted and adopted globally. Yet somehow, people and businesses still underestimate its power and ROI. Furthermore, they have trouble keeping up with consumers’ new expectations and fast-changing markets. This is where we come into play. By merging interaction and emotion, Phoenix The Creative Studio creates brand experiences that engage people. How? By reinventing them for the new interactive age, breaking with industry standards, and keeping them relevant and enjoyable so people connect through them. Because when you connect with people, people let their guards down. The fact is that our creative audacity and technical prowess have already won more than 70 major awards and over 300 international mentions for the work we've done on behalf of our clients. Winning is an addictive habit. So talk to us. Before you know it, you'll be addicted too.