Project: "Chile Chingazo Logo"
Designer(s): ecesarrivera, United States
Category: , Professional
User's Profile : User's Profile

Entry Description: Chile Chingazo is the premier salsa made from two kinds of peppers: jalapeņos, and habaneros. The salsa has a impact of flavor like no other. The word Chingazo is Spanish slag for punch, fight. Create a mark that reflects the impact of flavor from Chile Chingazo. A pugilistic direction was determined by looking into the boxing culture of Mexico. The Chile Chingazo logo is a combination of a boxing glove and a chile pepper. The illustration style and typography are inspired from Mexican boxing posters. The merging of images and style create a memorable mark and leave a perception of impacting flavors upon the viewer.

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