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Project: "Five Bites"
Company:Panorama International Ltd.
Designer(s): Panorama International Ltd., Hong Kong
Category: , Professional
User's Profile : User's Profile

Entry Description: This is a newly opened sport bar in Shenzhen China that serves American hot dogs, salads & beers. A fun and casual dining setting collaging elements of NBA basketball field and street art was created to reinterpret the experience of a typical American sport bar. The brand story of any customer will fall in love with the waitress after finishing a hot dog in “5 bites” was told on the graffiti wall in bright colours and pop art style. Wooden round tables with silk-screened basket ball graphics provide casual and flexible setting in the centre. Mustard yellow leather-upholstered bench and booth seatings at the periphery provide different coziness to the space. The vivid dining experience was further enhanced by tailor-made floating light bulbs under open-ceiling. Product display of NBA items inside stack up lockers and live-broadcast of basketball matches from the TV screens completed the audio and visual excitement to the whole space.

About the Designer/Company
Horace Pan, a Hong Kong design figure famous for creating story-telling and unique spatial experiences of various interior disciplines, obtained his Bachelor of Arts degree in Interior Design and Master of Arts degree in Design from School of Design, The Hong Kong Polytechnic University. He established his award-winning design practice PANORAMA in 2003 and received over 100 international awards. Pan now furthers his professional career in the field of design education and is the assistant professor at School of Design, the Hong Kong Polytechnic University and serving as the Vice Chairman of the Hong Kong Interior Design Association and 2011-14 Executive Board Member of the International Federation of Interior Architects/Designers (IFI). Pan received Hong Kong Ten Outstanding Designers Award and China Entrepreneur Award in 2008 & 2010 respectively, 2015-16 Designer of the Year in China. Pan was the only Chinese among the 10 invited international designers in 2011 Taiwan International Interior Design Exhibition. In 2014 Pan received Hong Kong & Shenzhen Outstanding Achievement Designer Award in recognition of his contribution to the interior industry development over the past decade. In 2016 & 2017 Pan was respectively invited as international judge for Hong Kong’s APIDA Award and Japan’s JCD Award.