Project: "Go Sport Mall of the Emirates"
Company:Brand Creative
Designer(s): Brand Creative, United Arab Emirates
Category: , Professional
User's Profile : -

Entry Description: As the regionís leading sports retailer, the Go Sport brief was to create multi-sensory experience zones to solidify the brandís prominence and increase customer engagement in the flagship store. Combining current design trends with sustainable materials & innovative technology was key to achieving the brief. Our in- house graphics department worked with our interiors team to design custom digital apps and graphics that enhanced the theme of each zone. We installed motion detection display units that recognize once an item is selected to display product-specific visuals on screen, further enhancing the customer experience and increasing brand engagement. The expansive store height is optimized by featuring theatres that display 3D brand activated content, animating the apparel sections with light, color and super-scaled props. We utilized the latest in LED technology, which mimics neon lighting but complies with shopping centre safety regulations. The concept is currently being applied across the GCC.

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