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Project: "FirStories"
Company:Trapped in Suburbia
Designer(s): Trapped in Suburbia, Netherlands
Category: , Professional
User's Profile : User's Profile

Entry Description: FirStories give you the chance to discover your DNA through testing kits. Their identity makes a parallel between the DNA helix and a timeline as your DNA holds information relating to both your past and future. The feeling of discovery is emphasised across the stationary. For example, opening the business card fully reveals more information about the individual along their timeline. BabyFirst and AncestryFirst are products of FirStories that offer specific DNA tests for those respective areas.

About the Designer/Company
Trapped in Suburbia was born in the beginning of 2004 in ‘Mariahoeve’, a suburb of the Hague, Holland. It all started with Cuby Gerards and Karin Langeveld working from their home, a tiny apartment on the third floor. And because we like to use humour in our work we thought it was a good idea to put a little humour in the name as well. Hence the name ‘Trapped in Suburbia’. Cuby studied photography, graphic & typographic design and advertising. He started his career in advertising and returned to designing when we started Trapped in Suburbia, thus combining the best of both worlds. Karin studied graphic & typographic design and got her masters degree in Design at the Sandberg Institute in Amsterdam. After working as an independent designer for several years she joined forces with Cuby and the result is Trapped in Suburbia. Since 2006 Karin teaches typography to third grade students of the art school in Utrecht. Next to the design agency we also run the art gallery ‘Ship of Fools’ with which we focus on contemporary graphic arts. We also organise creative events like ‘Don’t Believe The Type’ and ‘Analog Fest’. We like to inspire not only ourselves but also other designers and give them an opportunity to present themselves and interact with each other.