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http://www.martamoretto.it/grafica-digitale/onde-entropia/

Project: "Waves | Entropy"
Company:marta moretto
Designer(s): marta moretto, Italy
Category: , Professional
User's Profile : User's Profile

Entry Description: Waves | Entropy The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth. Maybe that's why the contemplation and study of the waves are so attractive, so fascinating. Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a '' visual equation "entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the '"entropia” in the process of creation takes place in different forms.

About the Designer/Company
Genoese by birth and training, in 1987 she is artistic director of Ex Art, monthly information and art critic. In 1989 she founded COMA and 1990 ICONA, companies that deal with corporate marketing and visual communication. In 1993 she continues activities as a freelance taking care of especially communication of the cultural events of her city. In 2005 she lived for a year in Sicily, where her son Matthew was born and then in Naples and Ancona. Then back in Genoa in 2007, she realizes artistic projects conceived during the period of wandering: these ones are worth prizes in different fields of art. Her works have been exhibited at the “Carrousel du Louvre” in Paris, New York, Firenze, “PAN | Palazzo delle Arti” Napoli, “Affordable Art” Milano, “Genova Art 2013” Genova and “RomArt 2015” Roma | PROTAGON.gr - Atene, PRIVATE EYE - Associazione “Occhio!” | Genova, Parigi | Louvre | See.me 2015, Milano | La Permanente 2015, Miami | Art Basel 2015 | Torino Museo MIIT 2016 | Roma ArtExpo 2016, Art Exhibition Barcelona 2016, "HearteartH-festival" BERLINO 2016, Book PREMIO COMBAT PRIZE 2016, LIVORNO, Trieste, Venezia.