In conceiving Thomas&Evans with client Britvic, Boxer’s
goal was to launch a new category of low-calorie, non-
alcoholic beverages with this innovative product
introduction. Boxer brought it to life in name, graphic
design, and structure design – what Boxer calls Holistic
Packaging by DesignTM. It started by mapping white
space opportunities and conceiving product concepts
around them based on positioning opportunities that
ultimately informed graphics as well as pragmatic needs
of learning what bottle structures and closures
communicated to support the positioning from a
structure standpoint. The positioning was embodied in
vines and greenery graphics that communicate its natural
botanical ingredients delivered in a custom, frosted,
ergonomically-friendly bottle communicating just-from-
the fridge refreshment. All in, T&E packaging promises
an elevated, “deliciously different” beverage experience
to consumers.