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Project: "Thomas&Evans Beverage Innovation"
Company:Boxer Brand Design
Designer(s): Kevin Thomas, Art Director Paul Castledine, Chief Creative Boxer Brand Design, United States
Category: , Professional
User's Profile : -

Entry Description: In conceiving Thomas&Evans with client Britvic, Boxer’s goal was to launch a new category of low-calorie, non- alcoholic beverages with this innovative product introduction. Boxer brought it to life in name, graphic design, and structure design – what Boxer calls Holistic Packaging by DesignTM. It started by mapping white space opportunities and conceiving product concepts around them based on positioning opportunities that ultimately informed graphics as well as pragmatic needs of learning what bottle structures and closures communicated to support the positioning from a structure standpoint. The positioning was embodied in vines and greenery graphics that communicate its natural botanical ingredients delivered in a custom, frosted, ergonomically-friendly bottle communicating just-from- the fridge refreshment. All in, T&E packaging promises an elevated, “deliciously different” beverage experience to consumers.

About the Designer/Company
Boxer is best known for being the packaging AOR for McDonald’s worldwide for the past 13 years.   We are a global brand design firm specializing in all elements of branding and packaging, which includes new product development, brand creation (strategy, naming, logo), and delivery (packaging production and mock-ups, marketing materials, websites).     We believe branding is a business tool so whether we are creating new brands or "dusting off" old ones, we deliver "design that works" to further our client's business goals.   Boxer is unique in that we approach brands in graphic and technical terms, so a brand manifests not only in the look&feel of graphics (2-D) but in the form&function of structure (3-D).  We call this Holistic Packaging by DesignTM founded on that principle.   We look forward to creating "Design that works" for you. Boxer is part of HAVI, an international packaging firm, based in Chicago USA and London UK.