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Project: "BaoWow!"
Company:BEAMY - Ronn Lee, Linz Lim, Vera Xu, Summer Zhang
Designer(s): BEAMY , China
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Inspired by the traditional bamboo steamer, a circular box is designed with a contemporary touch to present the title of the notebook within. Upon lifting the lid of the box, an array of 12 customized crystal magnets capture one’s attention as they sit in a circular fashion on the top tier. Matching infographics provides detailed introduction and pronunciation of each of the 12 “Bao” (which means “Buns” in Mandarin) in the notebook enclosed, whereas dotted pages encourage self-documentation. This also serves as a handbook for foreigners to learn and make their own notes as they explore the wonders of the Chinese language and its staple food culture. Pantone Neon Yellow and Spotuv is used to highlight certain text and infographics, giving it more emphasis and vivacity.

About the Designer/Company
Ronn has more than 17 years of knowledge and expertise in leading branding programmes across Food and Beverage, Arts and Culture, Real Estate and Hospitality sectors. Ronn has won both Chinese and International design awards including the coveted Most Successful Design Awards – China and International Red Dot Design. An avid book lover, Ronn has published books and her works have been featured in design publications and exhibitions throughout the world.