Project: "CFLF Event Branding"
Company:Someone Creative
Designer(s): Someone Creative, United States
Category: , Professional
User's Profile : -

Entry Description: Studies show that regular exercise can help control the symptoms of Cystic Fibrosis – that’s where CFLF comes in. With recreation grants, mentoring and peer support, CFLF provides people with opportunities to get the exercise they need to live longer and stronger. The first project we tackled for CFLF was designing a microsite for their 2014 annual report. Many important design elements came out of that project including expanded typography and color palettes as well as a focus on powerful words – all for the purpose of depth and boldness. We then took that visual foundation, added a layered icon-based illustration family to the mix, and the result is an extremely versatile system for event marketing materials and promotions CFLF.

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