"Gordonís Holiday Catalog"
Designer(s): Someone Creative, United States
Category: , Professional
User's Profile : -
We have been helping Boston-area bastion Gordonís Fine Wines & Liquors refine their brand to bring in consistency and a more quality aesthetic.
Taking a more agile approach to this client, we decided to seize the opportunity and use the catalog design project as a way to starting working out the design aesthetic we wanted to achieve for the overall brand. Some of the finer points include broader, more refined typography, expanded color palette and a few small design elements to serve as cohesive touches.
For the holiday catalog, we presented a concept that broke the mold of the industry and even client expectations: textures and depth rather than white backgrounds and silhouetted products.
The photography team worked magic shooting the scenes we styled/art directed. Once the beautifully toned images came back, we constructed our layout, and after a few minor edits, we had quick client approval.
About the Designer/Company
No information has been provided