Project: "The Bijou Factory"
Company:Phoenix The Creative Studio
Designer(s): Fouad Mallouk, Louis Paquet, Clement Piganeau, Anthony Morell, Canada
Category: , Professional
User's Profile : User's Profile

Entry Description: The Bijou Factory, an innovative line of DIY jewelry kits that are uniquely curated and simple to make, entrusted Phoenix The Creative Studio with their branding & packaging redesigning. Founded on the belief that DIY does not have to look homespun, our main objective was to break this industry stereotype and accommodate a large variety of jewelry while respecting a modest budget. Our strategy uses one box displaying the centrepiece of each different kits through a circular window while giving each its unique touch with individual custom labels. The result is premium, delicate yet very powerful in its subdued elegance.

About the Designer/Company
You can look at what we do in a couple of ways. Some describe us as a human-scale studio whose artisans design interactions to generate emotions and connect with brands. Others believe we create the alchemy of inspiration from mixing the blood of a design team with the ashes of the phoenix. Flip a coin and see which one you get. It landed on the edge, didn't it... Technology, specifically the internet and its digital derivatives, have been accepted and adopted globally. Yet somehow, people and businesses still underestimate its power and ROI. Furthermore, they have trouble keeping up with consumers’ new expectations and fast-changing markets. This is where we come into play. By merging interaction and emotion, Phoenix The Creative Studio creates brand experiences that engage people. How? By reinventing them for the new interactive age, breaking with industry standards, and keeping them relevant and enjoyable so people connect through them. Because when you connect with people, people let their guards down. The fact is that our creative audacity and technical prowess have already won more than 70 major awards and over 300 international mentions for the work we've done on behalf of our clients. Winning is an addictive habit. So talk to us. Before you know it, you'll be addicted too.