"The Scroll of Vanishing Crafts"
Company:Nanyang Technological University / Designing Cultures Studio
Designer(s): Jesvin Yeo, Singapore
Category: , Professional
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Designed for the young, this scroll poster is inspired by the art of water calligraphy. Instead of the usual writing, this poster uses stamping to provide a fun and interactive platform for our children and audiences to connect with Chinese traditional crafts, such as rattan baskets and lion dance. Made with a water-based fabric, the stamping uses water as a medium to create the elements of traditional crafts. The stamping gradually disappears to again provide an empty space for the next audience. The aim of the design is to raise awareness of lesser-appreciated and vanishing traditional crafts and trades. The artisans of today, are the collective memories of hundred years of skills. Without inheritors of these cultural crafts, traditional skills and trades will eventually vanish like the watermarks on the scroll poster.
About the Designer/Company
Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer, educator and researcher based in Asia. Her research and design interests relate to the historical and contemporary cultural changes in the areas of “Asian Material Culture”, “Singapore Studies” and “Typography”. As the foundation of her research, Jesvin employs design as a means for understanding, examining and critiquing the world around her. More specifically, she believes that design questions the social, cultural, historical, technological and formal norms that surround us daily. Jesvin design work has been published in several design magazines and books, such as Applied Typography 22, Wallpaper*, How Magazine, Letterheads & Business Cards 2, Graphic Design 3, and The Design Journal.
Jesvin’s research work has been published internationally, including article and book, in the areas of Singapore cultures, typography and book design. Her work has also been exhibited at galleries and Museums in Berlin, London, Washington D.C., Atlanta, Tokyo, Hong Kong and Beijing. Among other international design awards she received are the Red Dot Award (Communication Design), A’ Design Award, How International Design Awards and iF Communication Design Award.