Project: "Illustrated Map of São João da Madeira"
Designer(s): José Miguel Cardoso, Portugal
Category: Print, Professional
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Entry Description: This map presents a solution for the paradox between the freedom and uncertainty of the discourse of the observational drawing and the accuracy and security of the cartographic representation. The map is circumvented in by a frame made with a 360º panorama city of the city landscape, offering a direct relationship between the map and the surrounding landscape. The rose of the winds is placed in the center of the composition, marking the position of the observer, towards the landscape. Thus, the city is represented as a small world, in the center of the Portuguese illustration. It is possible to read the map upside down, always relating the streets with the corresponding landscape. The metaphorical dialogue between the two distant languages solves the paradox, through the positioning of the observer, approaching the landscape and stimulating the sense of place.

About the Designer/Company
Passionate about good food and good wines. Also obsessed with drawing. José Miguel is a Designer, and his work is always somehow related with drawing. Developed several turistical maps. Continuously develops drawing views of urban landscape. Since October 2016, José is a PhD Design student at University of Aveiro with an FCT Investigation Grant, and his main interests are the metaphorical approaches in the landscape drawing and the depiction of the territory. Assistant Professor of the Product Design course at the University of Minho in Guimarães from 2013 to 2016. Still works as a freelance designer in projects related with maps and landscape drawing. Regularly participates in drawing exhibitions. Finished the Master in Drawing and Printing Techniques from University of Porto, Faculty of Fine Arts in 2013. Since 2009 until 2012 he worked as a designer with own office. In 2008 finished the Master in Design in University Barcelona. Started a internship in a Climatization and Lighting Industrie —Chatron Lda.— in 2007, where he was hired and where he worked until 2009. Worked in a kitchen furniture industrie during the year of 2006. Finished the Design Graduation of University of Aveiro in 2005. Born in 1981, in the city of Porto. Early expressed special interest in drawing. His mother always complains that he drew in bed sheets.