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Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners
Hello Ortho Brand Identity,  | International Design Awards Winners

Hello Ortho Brand Identity

Lead DesignersSuzy Simmons
Prize(s)Honorable Mention
Project LinkView
Entry Description

The Hello Ortho team defines the spirit of Napa Valley. They’re happy, relaxed, and all-around cool people and wanted their orthodontic practice to embody the relaxed Napa feel without resorting to the typical wine theme. Since outdoor leisure games like bocce ball, croquet, and horseshoes are extremely popular, Hello Ortho went with this outdoor games brand idea. To capture the beautiful Napa sunsets, we put a warm, pink filter on all the photographs. Copper accents were used throughout the deliverables and in the renovated office. Even though the practice is extremely advanced technology-wise, the team wanted any physical piece the patients interacted with to be fun and engaging—hence th grommeted business card, the patient reward wheel, and the “rope in a friend” referral card.

Bio

Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.