Company:Dondao Creative Branding Group
Designer(s): Dongdao Creative Branding Group, China
Category: , Professional
User's Profile : User's Profile
700bike is an informative platform for brands and trends of the ‘new bicycle generation.’ Its principal aim is to illustrate novel ideas/solutions for urban cyclist, enhancing enjoyment and realizing a smoother way of transportation. Our creative idea focuses on the Chinese pronunciation for ‘7 o’clock,’ which is phonetically similar to the Chinese equivalent of ‘origin’ or ‘starting point.’ Consequently, we subtly create the figure ‘700’ into a time concept ‘7:00 (7 o’clock).’ Originating from this time concept, our ‘symbol’ implies that 700bike is the starting line of a new bicycle culture and fashionable lifestyle in China.
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