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Project: "Cradle of forest"
Company:Atsuhito Kitora,Japan
Designer(s): Atsuhito Kitora Reiko Kitora , Japan
Category: Design for Society, Professional
User's Profile : User's Profile

Entry Description: Cradle of forest can bring authentic nature instead of pseudo nature into their daily life, and it can be carried over into the future. This good work is based on their hope which a desire to bring environmental issues closer to them, although they tend to view the issues on a global scale. It is hoped that companies aiming to comply with Paris Agreement, a new international treaty aiming to reduce greenhouse gas emissions, will actively use Cradle of forest. The warmth of the natural forest will become the medium of communication. Cradle of forest tells the world preserving our environment, nurturing all living creatures is essential.Incorporating nature'scycle into our daily lives, establishing a system gentle to the global environment is our goal.

About the Designer/Company
I believe that the design is the foundation of business strategy instead of an added value or subsequently obtained status. Consistent strategy from branding to product development can survive in an intensifying competitive society. You consider the design as an important element of management strategy and believe that the value revealed during a design building process is important for illuminating your vision of management and narrowing down the direction of the design. I think you want to build your design into shining one and keep it shining more brightly by making the design fuse with the business instead of making the design into a special existence. As a designer, I have built spaces with superior function, performance and design, and offered comfortable spaces where anyone is happy to stay living by ensuring safety and peace of mind. ■Planning new designs for industrialized houses ■Design supervision for presentation of new houses ■Design supervision for overseas projects ■Organizing designs of specific furnishings and small objects ■Art directions for promotional catalogues ■Development of evaluation system for used and collective houses