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Project: "Tangtangwu"
Company:Dondao Creative Branding Group
Designer(s): Dongdao Creative Branding Group, China
Category: , Professional
User's Profile : User's Profile

Entry Description: Tangtangwu is actually an entity dealing in all varying delicious foods, not only candies. Herein, ‘wu’ means the home of delicious foods while ‘tang’ emphasizes the sweet feeling in tasting. It conveys the concept to store up all global foods in the world. Therefore, the logo shall be capable of reflecting the fine mood in enjoying snacks, avoiding the misconception of selling candies. Besides, the logo also needs to attract the attention of male consumers so as to expand the market coverage of Tangtangwu. In the creation, we combined graphics with the name ‘tangtangwu’ thus to facilitate the convenient recognition and communication. The graphical presentation of ‘wu’ impresses people with the joy of tasting. Rounded lines and warm colors are quite aesthetic and easy to communicate.

About the Designer/Company
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