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Project: "Kai Garden"
Company:Dondao Creative Branding Group
Designer(s): Dongdao Creative Branding Group, China
Category: , Professional
User's Profile : User's Profile

Entry Description: As the cuisine which is most innovative and diversified, Cantonese dishes have opulent meanings and absorbs characteristics of Western cuisines. In the logo design, we tried to present a combination of modernity and tradition as well as an infusion of the East and the West. Having experienced series of auditing and analyzing, we concluded that graphic font can be well up to this effect besides conveying powerful cultural meaning. By summarizing the common features of Chinese characters ?(ji?) and ?(yun), we utilized isomorphic form to transit from up to down. And, such form is just the optimal expression in communicating infusion. In order to reflect the unpredictable and inclusive characteristics of Cantonese dining culture, we referred to Chinese calligraphy in creating?(yun), thus to show the core concept of the logo to the public. The antique logo symbolizes status and taste, while encompassing profound Chinese cultural characteristics.

About the Designer/Company
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