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https://vimeo.com/206160964/9f1cb52806

Project: "Harden Identity"
Company:Adidas
Designer(s): adidas Global Brand Design. Identity Leon Imas. Creative Director, Quentin Brehler. Design Director, Ed Baigrie. Sr. Identity Designer, Samm McAlear. Designer adidas Global Brand Design. Category & Concepts Eric Vellozzi. Creative Direction, Mark Dayao. Design Director, United States
Category: , Professional
User's Profile : -

Entry Description: James Harden disrupts the game Ė both on and off the court. On the hardwood he is disorienting and unexpected, forcing opponents to adjust to his style of play. The Harden Logo is a pledge to never follow, to always break boundaries and to write new rules. Any product bearing his mark is, at its core, an expression of Hardenís game. Disruption. The visual language of work for Hardenís products and experiences all express the gesture, look, feel & tone of DISRUPTION.

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