"Tong Cha Branding and Packaging Design"
Company:bdworkshop co. ltd.
Designer(s): Candy Chow, Elvey Tong, Hong Kong
Category: , Professional
User's Profile : -
China Tea Co., Ltd. is one of the world's top 500 COFCO Limited (COFCO) member companies, headquartered in Beijing, is the former China Tea Import and Export Corporation.
In 2016, China Tea Co., Ltd decided to launch a new category of tea called Tong Tea to the market using their brand new GMP certified technology. The product originated from the history of authentic heritage, to the modern purebred fermentation technology through the equivalent of drugs GMP level of rigorous production process, each batch of tea are rich in the Chaxuan Tuansong bacteria.
Our major goal for this project is how to combine the traditional China Tea image and modern style together. So we try to use some simple graphic with pastel colours to illustrate a simple and healthy living style to the product packaging and branding, also giving a total new look to this historical company.
About the Designer/Company
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