Designer(s): Carlo Cadenas, Venezuela
Category: Other Graphic designs, Professional
User's Profile : User's Profile
This is the result of my experimentation for the Instagram challenge "36 Days of Type 2016".
I decided to use 3D Software exclusively to give me the opportunity to establish letters and numbers in space and composition of environment as a way to open up to a new path, different and with a different approach at a creative level. By establishing alternating color compositions I was able to delimit several parameters and follow the exploratory way of the form to give life to each one of the letters and numbers. Every main recognition parameter was altered to seek to obtain the desired result. Each shape mutated with a distinctive unique trait in the symbols. Each material was selected with a previous related study to determine its use in the compositions. The end result is an extensive experimental variable illustrative of form, letters and numbers based on colour compositions.
About the Designer/Company
Art Director and Graphic Designer, graduated in Institute of Design Darias, also with Advertising Degree of the Alejandro de Humboldt University. With more than 7 years of experience in the visual area, he has worked in both design studies and advertising agencies such as Tribal DDB Argentina, ZEABBDO Proximity and others in Argentina and Venezuela. He currently works as a Freelance Art Director and Graphic Designer based in Buenos Aires, Argentina.
He describes himself as passionate about Typography, a Poster Design enthusiast and an eternal advocate of Handcraft Design. His Experimental Typography work has received several awards such as the prestigious Type Directors Club Award and the Certicate of Typographic Excellence, the LAD Award and the Clap Award. His work has been exhibited in countries such as Russia, USA, Finland, Spain, Great Britain, Montenegro, India, Cyprus, Mexico, Peru and Venezuela, being part of important exhibitions such as the Global Biennale of Graphic Design Golden Bee, Mexico Poster Biennial, Lahti Poster Triennial, Bolivia Poster Biennial, International Reggae Posters, Typography Day, Show Us Your Type and many others.