"China Zheshang Bank"
Company: Shikatani Lacroix Design, MetaThink
Designer(s): Jean-Pierre Lacroix , Canada
Category: , Professional
User's Profile : -
CZ Bank’s new immersive branch of the future is a hub of
both conventional banking and digital services that
begins with the customer at the center of the experience.
Shikatani Lacroix partnered with MetaThink to design a
new channel strategy and branch experience that
leveraged CZ Bank's new identity and brand position.
Pioneering a blend of AR, VR and neuroscience,
emotional response testing drove the design of the new
branch. Digital experiences help attract and retain
customers along the path to purchase. Unique
architectural elements with interactive queuing stations
help customers navigate the branch. Tablets and digital
learning zones with curved screens and gesture
controlled interactivity help educate customers. VR zones
let customers experience a virtual banking concierge or
relax in a beautiful park setting. The new branch also
features a VIP banking and wealth management area with
premium finishes, comfortable seating and real-time
financial information and news.
About the Designer/Company
No information has been provided