Project: "Juicero"
Designer(s): Yves Behar Kristine Arth , United States
Category: Print, Professional
User's Profile : -

Entry Description: Juicero is a home cold-press juicing system, with Packs full of farm-fresh produce that arrive weekly to your home. While the juicer itself is a minimal, discreet and elegant machine, the Juicero Packs needed to provide a juxtaposition, full of life and energy. The Packs needed to show clearly the fresh produce offered inside, balancing personality with a clean aesthetic. The Juicero juice Packs reflect an optimistic and dynamic aesthetic with custom patterns to personify the fresh fruits and vegetables inside. Each Pack design, printed directly on recyclable material, has a unique, brightly- colored pattern that balances the appetizing appeal of the juice with a sense of playfulness; the same energy that you get when drinking its contents.

About the Designer/Company
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