New World Development, a leading conglomerate in Hong Kong focusing on property and infrastructure, collaborated with INDICUBE to create a website to promote their latest major project. Inspired by super yacht designer, Philippe Briand, The Pavilia Bay is a sea residing luxury residential property.
To emulate the voyage of The Pavilia Bay, the website is based on a serene blue canvas with abundant use of full width photos capturing the essence of a broadening horizon. Elements load as one scrolls down, gently evoking a sense of tranquility and continuous discovery. While advancing through this mesmerising journey, information flow into place and spinning ship wheel buttons allow navigation within sections. These interactive elements enhance user experience through a journey unique to each user.
INDICUBE successfully met NWD’s business objective by promoting The Pavilia Bay through an innovative and interactive concept, fully gauging buyers’ attention while simultaneously delivering information clearly and directly.