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http://www.jedco.co.uk/case-studies/consumer/baby-products/

Project: "Mipibaby Baby Feeding Products"
Company:Jedco Product Designers Ltd
Designer(s): Jedco Product Design, United Kingdom
Category: Children Products, Professional
User's Profile : -

Entry Description: Jedco have developed a baby product range with a modern look and feel that embodies contemporary design values, but with mass market appeal. Designed to appeal to the design-conscious parent, with a deliberately sophisticated colour palette and form factor to each item. We wanted to create baby products that didnít look like stereotypical baby products; they should be items that fit sensitively and appropriately into the contemporary home environment. Soothers have been engineered to bring comfort and safety to baby with an orthadontic teat, and a shield designed reduce irritation around baby's mouth. Bottles fit ergonomically into parents and baby's hands, to give a natural feel to ease the transition to independent feeding. Teats are designed with a ventilation flow system to reduce risk of colic and mimic the contours of mothers breast. Spoons and Bowl feature soft rubber overmouldings for comfort in the hand and grip on a table surface.

About the Designer/Company
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