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Project: "Askul"
Company:CASA REX
Designer(s): Agency: Casa Rex Designers: Gustavo Piqueira/ Samia Jacintho Team: Ingrid Lafalce / Marcio Takeda, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: Packaging development of a ambient deodorizer for work environments from Askul, a Japanese brand of goods focused on online purchase. Since the products arent sold on a shelf, an opportunity was presented to step away from standard category codes. The packaging presents a bright sunny morning a scene which plays with the concept of freshness, as mornings are directly associated to this feeling, as well as a unexpected visual outcome which turned a product that we usually hide from view, into something that can be easily integrated and showcased in a environment.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com