Project: "Sagatiba"
Company:CASA REX
Designer(s): Agency: Casa Rex Designers: Gustavo Piqueira / Ingrid Lafalce / Samia Jacintho Team: Danilo Helvadjian / Cristiano Machado / Andres Acosta / Eduarda Silva / Letícia Genesini / Lilian Meireles / Marcio Takeda / Marianne Meni / Vanessa Miura, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: Visual identity and packaging for Sagatiba, which, although perceived as a modern brand, was not perceived as a "cachaça". The new visual identity preserves the contemporary proposal of the brand, but now also reveals its national roots through an effusive pattern illustrated by themes which mix the iconographies of alembic and of Brazil, from its music to its fauna, and passing through different landscapes, — all united under a vibrant and multi-coloured spirit.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com