Designer(s): TCA Graphic Design Studio, United States
Category: Print, Professional
User's Profile : User's Profile
The public art project commissioned by Camden properties for the exterior of its hip apartment homes needed to reflect both the history of Hollywood and its ultra cool clientele. The challenge is how to avoid cliché while communicating the birth of Hollywood motion pictures. The solution was to laser etch icons of filmmaking into the facade. Life-size images from the site’s past become part of the space, interacting with architectural elements and seemingly emerging from the facade, depending on the lighting and time of day. Custom illustrations were made to represent timeless characters of movie making; a film producer, an actress running from an unseen nemesis, a cowboy dressing for his scene, and a stunt person hanging precariously from a window. Each etched character has a plaque describing the historic significance of the location and encourages street level pedestrians to interact with the building in ways they may not normally.
About the Designer/Company
India brings 25 years of experience to her clients. Prior to TCA, she was the Creative Director at Johnson Fain. She boasts a high-profile portfolio of visual communication projects for clients such as The Coffee Bean & Tea Leaf, Food Network, Leviâ€™s and Time Warner. As Practice Leader of Graphic Design for TCA Architects, India Howlett heads up the firmâ€™s Graphic Design Studio, a multi-faceted studio that provides branded identity, environmental graphics, and signage for clients such as Camden Development, Avalon Bay Communities, Mercy Housing and Related California. She is an innovative designer who pursues excellence in visual communication through a strategic approach that seeks to add value for a given projectâ€™s residents, owners and the greater community. A Southern California native, India has served on the design faculty of several Southern California Design Schools with a primary focus on her personal design passion, typography. She is a member of AIGA LA and SEGD LAX.