"NAA Event Invitation"
Designer(s): Alecia Lewis, Senior Designer, CoStar Group, United States
Category: , Professional
User's Profile : -
This direct mail invitation was designed for concert/event hosted by Apartments.com for customers attending the NAA Conference (National Apartment Association).
The entertainment: Zac Brown Band. The pop-up elements are exact matches to what the band wears/plays. The piece also features the Apartments.com green and the Atlanta skyline where the event is being held.
The invitation arrives flat (in envelope pictured) and springs into position standing roughly 14" tall and 11" wide. Upon opening, it automatically plays a few seconds of one of their most popular songs. It's paired with a ticket which has a custom code they enter online to RSVP and is stylistically synonymous with a concert ticket. The ticket is adhered to the clear cover. The cover acts as a shell, holding it into the flat position until opened.
About the Designer/Company
No information has been provided