Project: "Chicok"
Designer(s): Wodibow, Spain
Category: Toy Design, Professional
User's Profile : User's Profile

Entry Description: Chicok, a rooster that can turn around and become a hen or a hen that turns around to become a rooster. We wanted to help children understand that sometimes the difference between sexes is just a matter of nuances. Chicok can also move looking for food since it has a mechanical soul. It has 9 different pieces made of beech wood and the crest is painted in red. Three of the pieces have wheels that facilitate the movement of the tail, the head and the body. The design is very simple, minimalist. The minimum expression of both to highlight what makes the difference between a hen and a rooster. The packaging is the house where Chicok lives, with a roof a door and windows. You can play freely with Chicok, to tell which came first: the rooster or the hen. It is 100% wood, non-toxic paint and the finish is just olive oil and beeswax.

About the Designer/Company
Studies: EADA-ESIC Digital & Relational Marketing Master 2000 – 2001 Degree in advertising art in CENP 1989-1992 Elementary school and High School Nuestra Señora del Pilar 1976 – 1989 Career: Owner wodibow, January 2014 – Today Creative Director and Partner at Miqueridowatson, May 2003 – 2015 Creative Director eresMas - Wanadoo, 2000 – 2002 Creative Director / Art Director Ogilvy One, 1997 – 2000 Creative director and art director BAP Conde, 1993-1996 Designer at different graphic studios, 1988-1993