Designer(s): Wodibow, Spain
Category: Toy Design, Professional
User's Profile : User's Profile
Chicok, a rooster that can turn around and become a hen or a hen that turns around to become a rooster.
We wanted to help children understand that sometimes the difference between sexes is just a matter of nuances.
Chicok can also move looking for food since it has a mechanical soul. It has 9 different pieces made of beech wood and the crest is painted in red. Three of the pieces have wheels that facilitate the movement of the tail, the head and the body.
The design is very simple, minimalist. The minimum expression of both to highlight what makes the difference between a hen and a rooster.
The packaging is the house where Chicok lives, with a roof a door and windows.
You can play freely with Chicok, to tell which came first: the rooster or the hen.
It is 100% wood, non-toxic paint and the finish is just olive oil and beeswax.
About the Designer/Company
EADA-ESIC Digital & Relational Marketing Master 2000 – 2001
Degree in advertising art in CENP 1989-1992
Elementary school and High School Nuestra Señora del Pilar 1976 – 1989
Owner wodibow, January 2014 – Today
Creative Director and Partner at Miqueridowatson, May 2003 – 2015
Creative Director eresMas - Wanadoo, 2000 – 2002
Creative Director / Art Director Ogilvy One, 1997 – 2000
Creative director and art director BAP Conde, 1993-1996
Designer at different graphic studios, 1988-1993