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https://www.behance.net/gallery/23646335/Branding-Blowhammer-Italian-fashion-brand

Project: "Blowhammer"
Company:One Design
Designer(s): Maurizio Pagnozzi , United Kingdom
Category: , Professional
User's Profile : User's Profile

Entry Description: Blowhhammer is the manifesto of young people who break the rules. It is not just a clothing brand, it was conceived to emphasise the Italian underground style, blending the variety of international design. Blowhammer is the symbol for those who want to speak differently to the world. The Blowhammer project fits the experienced awarness of street life and the creative professionality of producers to realize high-quality dresses, to come up as the made in Italy with a rebel heart. The brand is constructed from a triangle. Apparently reads the monogram BH, but if you heed it turns out that the triangle contains all the letters of the word Blowhammer. The patter is built along the lines of the various letters. The institutional color of the brand is the black, the color that best expresses the spirit of "sophisticated" street brand. The*ultimate*goal*of*the*rebranding*of*Blowhammer*was* the*creation*of*a*mark*that*could*be*iconic*and*memorable, wearable*and*suitable*for*possible*future*expansion*of*the* brand,*such*as*accessories,*brooches*and*more.

About the Designer/Company
Maurizio Pagnozzi, Italian designer based in London. He studied Graphic Design at "Scuola la Tecnica" of Benevento, where he graduated with a project entitled "Anatomy of the typeface". He continued his studies at ILAS of Naples where he studied Art Direction and Copywriting and where he attended a master in Graphic Design, he graduated in 2013 full marks with honors (110/110 magna cum laude). Since January 2014 he began his career as a teacher of visual communication. Teaching supports the freelance activities at his studio One Design. He worked for several international clients which appreciate his direct style, clean and essential, but not devoid of meaning and contents. In 2013 he won the Cread Portfolio Awards, in 2014 he was one of the Top 5 of Behance, in 2015 he was a speaker for the Creative Pro Show in Rome and in 2016 he exhibited his projects at Rich Mix of London and he was the speaker of Brand Design Tour in Turin, Rome and Naples. In 2017 he won the Creativepool Award in the Branding category and he is a Jury member of A Design Award 2017. Specializing in branding, corporate identity and packaging. His aim is always to create works that combines concepts with strong functional and solid executions. His works has been published in several galleries and blogs, magazines and inspirational books He wrote the preface of Logo Talks, Design in the Store and Logo Parade. He is currently writing a book about branding that will be published soon.