"Like A Girl"
Company:Savannah College of Art & Design
Designer(s): Chris Rogers, United States
Category: Print, Student
User's Profile : -
A series of posters using action imagery of female athletes, juxtaposed with the culturally significant pejorative phrase “...like a girl.”
Of the media coverage that female athletes receive, very little of it employs visuals that show the athletes in action. Imagery of female athletes is often regulated to posed model shots or passive stances that convey the rhetoric of “sexyness” rather than actually showing the physical exertion or ability of the women.
These posters reverse the visual status-quo and also contain information about the benefits of childhood sports participation for females and direct the viewer to the Women's Sports Foundation for more information.
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