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Project: "LEO BURNETT"
Company:Ministry of Design Pte Ltd
Designer(s): Colin Seah, Kevin Leong, Roberto Rivera, Lolleth Alejandro, Sacharissa Kurniawan, Singapore
Category: Interior Design, Professional
User's Profile : User's Profile

Entry Description: Leo Burnett, the quintessential Ad man and creativity personified. In designing a space for those who bear his legacy, Ministry of Design conceived of 3 unique environments that separately capture a different aspect of the total creative process but yet connect seamlessly in spirit and tempo. Space to Impress, Space to Interact and Space to Create In the Space to Impress, visitors and guests exiting the lift into the entry foyer are immediately confronted with a larger than life 'graffiti' style portrait of Leo, an over-3-metre high mural painted on the floor, walls, windows and ceiling of the main entry foyer. The energetic paint stokes capture both the man behind the brand as well as the creativity behind each of Leo Burnett's work. A cool white sophisticated counter sculpture anchors the reception area with embedded multi-media screens exhibiting past work. In the Space to Interact, chill-out spaces and formal meeting spaces offer a variety of ways to meet and exchange ideas. A full wall-sized projection canvas and a wheelbarrow worth of trophies dominate the chill out space, whereas the more formal meeting spaces are characterized by an air of mystery as they sit behind a muted jet black corridor. From this corridor, portholes allow peek-a-boo glimpses into the activity within. In the Space to Create, a series of open planned desks unite the office into a single creative organism. The overall energetic vibe is reflected in the design of the customized plywood tables. Colored a variety of shades, the tabletops take on a checkered and playful quality. Hot desks for group meetings and discussions also line the perimeter of this vast open plan. Generous outdoor deck areas provide an alfresco alternative from the sun-dappled interiors. Ministry of Design has also integrated a 15m long anamorphic art feature that captures the aspirations of Leo Burnett towards every higher creative achievement. Leo Burnett Office was designed by Ministry of Design, which was created by Colin Seah to Question, Disturb & Redefine the spaces, forms experiences that surround us and give meaning to our world. An integrated experiential-design practice, MOD’s explorations are created amidst a democratic ‘studio-like’ atmosphere and progress seamlessly between form, site, object and space. We love to question where the inherent potential in contemporary design lies, and then to disturb the ways they are created or perceived – redefining the world around us in relevant and innovative ways, one project at a time!

About the Designer/Company
Ministry of Design was created by Colin Seah to question convention and redefine the spaces, forms and experiences that surround us and give meaning to our world. MOD’s explorations are created amidst a democratic studio-like’ atmosphere and progress seamlessly between form, site, object and space. At MOD, we provide our clients services that transcend mere design skill sets or technical prowess. We prefer to start far upstream and instead of merely designing solutions, we design holistic experiences. The resultant design thinking then translates into a wide variety of possible downstream design applications and media: be it architecture, product design, interior architecture, branding, graphics, landscape or even the weaving of diverse disciplines into a single project. We love to question where the inherent potential in contemporary design lies, and then to disturb the ways they are created or perceived – redefining the world around us in relevant and innovative ways, project by project. This, we declare, is real change, not change for the sake of novelty. Fortified with these aspirations, we begin each distinct project anew by seeking to do 2 things – to draw deeply from the context surrounding each project, but also to dream freely so that we might transcend mere reality and convention. Each MOD project endeavours to be delightfully surprising but yet relevant, distinctly local but still globally appealing. Headquartered in Singapore and with offices in Beijing and Kuala Lumpur, MOD was declared a "Rising Star of Architecture" by the Monocle Singapore Survey 2010 and "Designer of the Year" by the International Design Awards, USA 2010. Our recent portfolio includes Vanke Qingdao Plaza, Ascendas Guangzhou Knowledge City, award-winning Vanke Triple V Gallery & UOL Edge Gallery (World Architecture Festival 2012), Tangs Flagship Store and Macalister Mansion hotel (Best Luxury Hotel at Gold Key NYC 2013).