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Project: "Writings about Jade"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira, Design: Gustavo Piqueira / Samia Jacintho, Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: "Writings about Jade" is a classic Chinese poetry book translated by one of Brazil’s best known 'concrete' poets (modern poetry that uses visual composition as part of its structure). To portray this unusual relationship, we created a book cover that integrated ancient Chinese books and their main design characteristics with a modern approach.  The open bookbinding beautifully showcases the intricate and colourful Chinese drawing on the front page. Visual appeal is further enhanced by the contrasting black and white treatment used on the inside pages.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com