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Project: "Dixie Toga"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira, Design: Gustavo Piqueira / Samia Jacintho, Assistant designers: Camile Leão / Thais Guerra, Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: We developed the Dixie Toga "Amazing Holographic Collection of Empty Packs", created as a promotional marketing tool for the leading manufacturer of packaging material in Latin America. Instead of developing meaningless dummies posing as real products, we used personalised phrases like 'I'm empty' or 'There's absolutely nothing inside me' to deliver relevant and fun content for each holographic pack design, turning the 'no content' issue into the creative idea behind the execution. Six sets were developed, Kids, Fun, Celebration, High Tech, Sophistication and Power. The final result is not only a promotional tool for the company, but also a collection that is both humorous and memorable.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com