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Project: "Skip Perfect Black/ White"
Company:CASA REX
Designer(s): Creative Director: Gustavo Piqueira, Design: Gustavo Piqueira and Ingrid Lafalce, Assistant Designers: Danilo Helvadjian, Leonardo Rodrigues and Lilian Meireles, Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: The packaging design developed for the new range of powder detergent, Skip Perfect Black / Perfect White, for black and white clothes, shakes the category standards and borrows technology codes from the cosmetic universe: a very elegant and clean typography and icons that reveal the technology behind the product in a calm and abstract way, opposing to the common approach the subject is usually default — which is, a visual demonstrating the “aggressive” effectiveness of the product. Even the back panel presents product results in a more contemporary way than in the general laundry arena. A plus is the packaging effect caused by the chosen substrates, combining the matte printing process with the glossy silver texts that are actually, its very own background material, reinforcing the product premium positioning.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com