"Visual identity for Wilson Mello Institute"
Designer(s): Creative director: Gustavo Piqueira, Design: Gustavo Piqueira and Samia Jacintho, Assistant designers: Camile Le„o and Thais Guerra, Brazil
Category: Print, Professional
User's Profile : User's Profile
The corporate identity developed for the Wilson Mello Institute was implemented throughout each of its four Centres: Orthopaedic, Wellness, Physiotherapy and Studies. In order to express one of the Centreís main purposes ó helping the human body to progress from clinical rehabilitation to optimised fitness ó a versatile and flexible structure was developed and the brand initials WM have been used to form 'graphic footsteps' that flow as you travel through the Centre's different environments, creating a sense of movement and energy.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in S√£o Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can‚Äôt be boxed in the traditional ‚Äúagency‚ÄĚ or ‚Äúdesign studio‚ÄĚ terms. To know more, please access: www.casarex.com