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Project: "Visual identity for Wilson Mello Institute"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira, Design: Gustavo Piqueira and Samia Jacintho, Assistant designers: Camile Leão and Thais Guerra, Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: The corporate identity developed for the Wilson Mello Institute was implemented throughout each of its four Centres: Orthopaedic, Wellness, Physiotherapy and Studies. In order to express one of the Centre’s main purposes — helping the human body to progress from clinical rehabilitation to optimised fitness — a versatile and flexible structure was developed and the brand initials WM have been used to form 'graphic footsteps' that flow as you travel through the Centre's different environments, creating a sense of movement and energy.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com