Designer(s): Kanan Shah, United States
Category: Print, Student
User's Profile : -
INVISIBLE CITIES, BY ITALO CALVINO
In the book "Invisible Cities", Italo Calvino describes the adventures
of a well-traveled Venetian. The author is guessing that these cities
are either imaginary or is related to various parts of Venice. One
such city is Eudoxia.
Eudoxia is described as a beautiful, symmetrical and a mysterious city
that has winding alleys, steps and dead-ends. It is easy to get lost
in Eudoxia. The city is said to have a secret carpet woven in crimson,
indigo and magenta threads. When you pause and examine the carpet
carefully, you become convinced that each place in the carpet
corresponds to a place in the city and all the things contained in the
city are included in the design of the carpet.
Taking this description into consideration, I have tried to promote the city with an objective of marketing it. My marketing elements include a fun typographic book that describes the main attributes of the city, a brand identity, a direct mail come poster, new currencies and voter registration card for the city. I have also used the city's beauty, symmetry and mystery in my design.
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