Project: "Eudoxia"
Company:Kanan Shah
Designer(s): Kanan Shah, United States
Category: Print, Student
User's Profile : -

Entry Description: INVISIBLE CITIES, BY ITALO CALVINO In the book "Invisible Cities", Italo Calvino describes the adventures of a well-traveled Venetian. The author is guessing that these cities are either imaginary or is related to various parts of Venice. One such city is Eudoxia. Eudoxia is described as a beautiful, symmetrical and a mysterious city that has winding alleys, steps and dead-ends. It is easy to get lost in Eudoxia. The city is said to have a secret carpet woven in crimson, indigo and magenta threads. When you pause and examine the carpet carefully, you become convinced that each place in the carpet corresponds to a place in the city and all the things contained in the city are included in the design of the carpet. Taking this description into consideration, I have tried to promote the city with an objective of marketing it. My marketing elements include a fun typographic book that describes the main attributes of the city, a brand identity, a direct mail come poster, new currencies and voter registration card for the city. I have also used the city's beauty, symmetry and mystery in my design.

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