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Project: "Sesto Senso coffee package des"
Company:Quantum Graphics
Designer(s): Anna Afinogenova, Alexander Zhurbenko, Russian Federation
Category: , Professional
User's Profile : -

Entry Description: Our client Sesto Senso entered the market with a new for the Russian consumer product: coffee pods for coffee machines ESE standard (Easy Serving Espresso). Our task was to make the new brand remarked and communicate the main advantages of this product: 1. coffee cooking becomes easy and peasant with Sesto Senso coffee pods 2. you always get coffee full of taste and aroma as it preserves all its qualities in the inert atmosphere since grounding until cooking There are 6 different tastes within the product line. Pods are packed by 18 pieces per one box. Agency's approach: "With Sesto Senso you feel like a client of an Italian restaurant" - the key thesis that inspired the design process. We introduced 6 different brand characters for each of 6 coffee tastes. They are vivid Italian waiters, each having his own appearance, mood and history. Each character's name reveals his own personality depending on the taste: Dolce Lucia (Irish Cream), Fortunato Antonio (Espresso Classic), Felice Simona (Chocolate coffee), Allegro Giovanni (Ethiopia), Grazioso Maurizio (Natural Espresso), Simpatico Marco (coffee lungo). Pack within line are differentiated by bright background colours.

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