Project: "Arm in Arm in Africa Brochure"
Designer(s): Todd Dalebroux, Trent Johnson, United States
Category: Print, Professional
User's Profile : -

Entry Description: Itís about people. Itís about hope. Itís about making a difference. Most importantly, itís about making an emotional impact. When BAKER was approached to design a simple informational pamphlet for handing out at various AIAIA events, we took advantage of the larger opportunity to make an emotional appeal on a personal level. The pamphlet turned into a set of 4 postcards, each illustrating one of the 3 pillars of the AIAIA foundation as well as one dedicated to emphasizing their overall mission: to make a difference in the cycle of poverty and disease afflicting South Africa.

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