Company:Mr. Important Design
Designer(s): Charles Doell, Miriam Marchevsky, Gui Bez, United States
Category: , Professional
User's Profile : -
We were contacted by the Morgans Hotel Group (http://www.morganshotelgroup.com/) whose hotels include all of the Ian Schrager/Phillipe Starck designed properties in the U.S. and U.K. as well as the Hard Rock Hotel and Casino in Las Vegas. We were asked to replace the previous club, “Body English” designed by Kelly Wrestler with a fresh concept in the new hotel tower being built as part of a large expansion of the hotel, casino and pool areas. They looked to us for both the concept and the complete interior.
Our design concept was to create a nightclub interior experience that spoke to women as well as men and we felt that by exploring the aesthetics of jewelry we could achieve that. We wanted the experience of the space to feel as if you had laterally stumbled into a jewel box. We achieved this by utilizing a palette of glinty faceted forms, soft cut velvets, deep satins, rich tapestries, saturated jewel tones fused with bronze and gold metallics, antique mirror, rubbed brass and black chrome. References to pearls and hand cut crystal abound. Gleaming textures and honeycombed surfaces wander throughout providing an organic backdrop for the clubs layers of reflective surfaces and parallax views.
The raw space itself was 14,000 sq feet with a peculiar and challenging shape. It also spanned two different buildings creating two different floor and ceiling heights. The original designs reflected the unequal and relatively low ceiling space in both building areas as well as the height differential of the floor. We used the slightly lower floor of the old building as the dance floor and radiated higher seating in the new building and with platforms in the old. Initially the low ceilings of both areas limited the height of chandeliers of hanging ceiling elements.
To address the ceiling height issue we created a large chandelier element that appeared to have “crashed” into the floor and thus became a sculptural element that centered the dance floor and could be danced around. However, in Las Vegas it is imperative to create a very real “wow” element and it was apparent the ceiling height was becoming an impediment to creating one. We wanted to expand the idea of the chandelier crashing into the floor into a chandelier that would rise out of the floor and spread like a cloud above the entire dance floor area, about 1,300 sq feet. In order to create this chandelier/programmable lighting element we had to physically raise the ceiling from 11’ to 22’ by reconfiguring the mechanical systems that occupied that portion of the roof. Fortunately there were no rooms over this area and we were able to make the change during construction without delaying the drop dead opening date of New Years Eve.
This one chandelier element is composed of 20,000 programmable leds and 20,000 crystals. It rises out of a glass floor and bursts up 20 feet where it spreads and undulates over the entire expanse of the dance floor,1300 square feet. It is capable of streaming video, animation, color changing, messaging etc. Its only limitation is the ability of the programmer to come up with content for it.
Another area of special interest is the women’s lounge. Since we wanted to engage female customers in a way that most clubs don’t we spent special attention to this area. We devoted nearly 2,000 sq. feet to create a truly opulent women’s lounge and bathroom which features full height walls of laminated glass with artwork by fashion photographer Miles Ulrich. One side has a beautiful golden eye and the opposite has lips dripping with gold. Between the two is a cloud of 8 multiple armed sputniks with aqua mirrored glass balls and lit white ones. The vanity area feature sinks from Jaime Hayon, with large individually lit make up mirrors and soft raspberry colored chenille poufs for each sink area. Two sets of 3-way floor to ceiling mirrors add to the complexity and luxury of the space. The rear area of the lounge contains the bathroom stalls, which are “tufted” in a printed graphic for a surreal effect.
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